IMEX America: Helping buyers learn about technology

Planners are sampling the latest tech solutions for event planning, budgeting and sourcing at the TECHknowledge Area at IMEX America.

Tahira Endean, on the “Top Five Women in EventTech” panel said: “The exhibitors have been very helpful in putting the technology into context. We’ve also had great feedback from the buyers who’ve been on the tours.”

It’s no secret that the best way to understand and learn to use new technology is to see it in action. Meeting planners at IMEX America, currently taking place in Las Vegas, have been finding out about event technology and meeting the experts behind the latest innovations in a new series of EventTech Tours running throughout the show. Led by Tahira, the tours feature several companies who are leading the way in technology for the meetings and event sector.

Carrie Drummond of Ansible by Red Hat, who took part in one of the tours said: “I’m really happy I came on this tour. It’s given me a short taste and insight into several types of technologies that I only know a little about and which are not on my appointment schedule.”

TEHniskās zināšanas

Experts are on hand to deliver targeted technology sessions, TECHbytes, answering questions on hot topics such as Snapchat, Slack, OneNote and wearable technology, and guiding visitors through the latest tech in the Gadget Lab.

Papildus EventTech Tours izrādes laikā Iedvesmas centrā notiek gandrīz 40 izglītojošas sesijas, kas aptver dažādus tehnoloģiju aspektus un izraisa lielu interesi.

In the run up to the show, buyers have also had the chance to use Zenvoy, a new networking technology.  IMEX has introduced this one-to-one business introduction service for professionals, groups & events to enable buyers to meet like-minded colleagues and make better contacts more easily at the event. Joanna Oliver of EmCare said, “I’m excited to see IMEX doing this, it helps to find expertise easily, to share experiences and make valuable connections.”

Plānotājiem bija ne tikai jaunākās tehnoloģiju attīstības tendences, bet arī dažas no tehnoloģijām, kas izstrādātas, lai radītu viļņus šajā nozarē #IMEXpitch. Pasākumu tehnoloģiju iesācējiem bija iespēja izstādē savus produktus demonstrēt pasākumu profesionāļu auditorijai. Pieci finālisti savus produktus prezentēja tiešraidē. Londonā bāzētais Grip, pasaulē pirmais mākslīgā intelekta darbināms notikumu tīkla risinājums, tika kronēts par uzvarētāju ekspertu žūrija.

Grip saņems brīvu vietu Tehnoloģiju paviljonā nākamā gada izstādē papildus presei un mārketingam.

IMEX America pašlaik notiek Sands Expo un konferenču centrā The Venetian® | Palazzo® Las Vegas no 18. gada 20. līdz 2016. oktobrim, pirms tam — Viedā pirmdiena, 17. oktobris.

eTN ir IMEX mediju partneris.